I don’t just study the algorithm; I live in it.
For the last five years, I’ve obsessed over what makes people stop scrolling. I’ve spent that time consulting for household brands and top-tier creators, helping them turn complex ideas into viral moments. My biggest win to date? Leading the National Vaccine TikTok strategy, which reached over 10 million views and—more importantly—actually shifted public sentiment where it mattered most.
Why I’m different: I believe TikTok is only complicated if you make it that way. I strip away the jargon and focus on what works: human connection. I’m an “Expert Hobbyist.” This isn’t just a job for me; it’s a passion. I use my professional-grade production skills to test theories on my own profile before I ever recommend them to a client.
The Journey: Beyond the Stats In 2025, I started a journey that changed my perspective and my platform. In support of a friend, I observed my first Ramadan—documenting everything from the 5:00 AM starts to the daily lessons learned. What started as a personal gesture resonated with millions, creating a community built on respect, curiosity, and shared experience.
As I prepare for my second Ramadan journey in 2026, I’m diving deeper—exploring the food, the culture, and the beauty of different Mosques across South Africa.
What I do:
- Consulting: Helping brands find their voice without the “corporate” cringe.
- Training: Giving creators the tools to achieve consistent growth and brand deals.
- Partnerships: Creating high-end, high-impact content for brands that want to reach a loyal, engaged South African audience.
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