Delivering audiences to brands and brands to audiences
I’m a director of SPACE.tm, a modern media company. In the simplest terms, we connect brands and audiences — and help each one find the other.
The work sits between the old and the new: we keep the channels and strategies that still earn their place, while building in the platforms that are changing how people watch, listen and buy. The aim is lasting relationships rather than once-off campaigns — and, more and more, helping clients become their own media: their own audience, their own content, their own voice.
It’s the foundation under everything else. What I bring to a creator or a brand on TikTok is grounded in this.
Latest Posts
I’ve Been Patching My House Instead of Fixing It — So I’m Filming the Repair
There’s a wall in my main bedroom I’ve been not-looking-at for a while. Black mould. Damp patches. Cracks working their way across the plaster, and outside, paint lifting off the wall in sheets. None of it happened overnight. All of it happened while I told myself I’d get to it. I didn’t get to it.…
Is a tub of yoghurt worth the drive to Glen Austin?
I have a rule about small producers. If I have to go out of my way to get something, it has to be better, not just different. Different is easy. Better is rare. Lemon3 Farm is out in Glen Austin, on the far side of Midrand, down a road most people in Joburg have never…
The thing I lost after Ramadan
In Ramadan I was a different man. Up before fajr without an alarm fight. Salaah on time, not squeezed in at the last edge of the window. Qur’aan in the car instead of voice notes. The whole month runs on a rhythm somebody else sets for you, and you start to believe the rhythm is…
The Hidden Gem of 5th Avenue: Iftar at Masjid Al Shuhada
In Mayfair, Masjid Al Shuhada offers a unique blend of architectural beauty and community spirit. As part of the Ramadan series, an Iftar gathering showcased the mosque’s inclusivity and thoughtful design. The welcoming atmosphere fosters connection among diverse attendees, highlighting the essence of communal faith and hospitality during the holy month.
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